Our mission is to make your buying decision simple & quick, while giving you all of the information necessary to dig as deep as you want.

Websites like Amazon & Etsy have made it easier than ever for new pet product companies to pop up & sell their gear, and it’s hard to tell who makes good stuff & who doesn’t. That’s why we hired a team of expert pet owners to test out & do the fact digging so that you don’t have to. We do this through an extensive testing & writing process.

First, we don’t just look at products you can find on Amazon – we look at other retailers and independent stores to make sure we give you a definitive answer on what the best products on the market are.

Second, we figure out what you & other pet owners are looking for in a product. With hundreds of breeds, various lifestyles and divergent priorities, everyone has different needs for the products they’re looking for. We made sure to take all of those account, and give recommendations for each use case.

Third, we do our research. Even though we’re the experts, we also take into account the experiences of thousands of other pet owners that have come before us & used the products out themselves. Our experts’ opinions are important, but yours are too.

Lastly, we pick our winners. Not every product on the market gets our recommendation. Honestly, most don’t. We don’t sugercoat our reviews of products that we don’t think you should buy.

Our team is adding new reviews every week, so check back often!